GTM ENGINE · v2026.04
Layer 00 — The Whole Picture

One pipeline.
Six layers.

From "who is our ideal customer" to a fully-qualified, multi-channel outreach engine with unified analytics — end to end.

01 02 03 04 05 06 ICP Builder Search & Explore Leads Swarm Leads Dashboard Outreach Engine Outreach Center Define who Find opportunities Analyze & enrich Workspace & exports LinkedIn · Email · Orchestrator Unified analytics DATA FLOW
Top-to-bottom: define the customer, find the opportunities, qualify them, work them in the dashboard, engage through multi-channel outreach, measure everything in one hub.
8+ AI models 25+ Mongo collections 8 durable workflows 18 cron jobs
SLED.AI•GTM ENGINE
LAYER 01
Layer 01 — ICP Builder

Define the ideal customer.

Pick a seed. Research the vertical. Synthesize with Claude. Generate example leads as anchors for the scorer downstream.

ICP BUILDER · 4 STAGES Seed Selection company + lead cohort description parser Vertical Research Gemini 3 pro-preview search grounding · parallel ICP Synthesis Claude Opus thinking v3 schema · icp_documents Example Leads gpt-4o-mini 5 anchor samples OUTPUT Structured ICP Document (v3)
Pick a reference company or cohort. Gemini 3 researches each vertical with grounded search. Claude Opus with extended thinking synthesizes everything into a structured ICP document — verticals, qualifiers, disqualifiers, hard filters. Then we generate 5 example leads as anchors the scorer downstream can compare against.
Claude Opus thinking Gemini 3 pro-preview v3 ICP schema 7 ICP criteria
LAYER 01•ICP BUILDER
LAYER 02
Layer 02 — Search & Explore

Find opportunities at scale.

Generate queries, fan out across three discovery providers, score every hit against the ICP.

SEARCH & EXPLORE · 3-WAY FAN-OUT Query Generator Gemini Flash Latest 10-20 queries · adaptive Gemini Discovery gemini-3.1 flash-lite · grounded SerpAPI + Maps organic + place enrichment Tavily Recovery fires when < 2 results Lead Extractor domain dedup entity extraction Unified Scorer gpt-4o-mini gov-exp band · filters
Gemini Flash writes 10-20 targeted queries from the ICP. We fan out to Gemini-grounded search, SerpAPI organic + Maps, and Tavily recovery. A single unified scorer grades every lead against the ICP plus example anchors — qualification status, gov-experience band, and hard filters.
20 queries / run 3-way discovery RECALL vs STRICT_TARGET Atlas hybrid backbone
LAYER 02•SEARCH & EXPLORE
LAYERS 03 + 04
Layers 03 + 04 — Swarm & Dashboard

Analyze, match, and work each lead.

A durable workflow enriches leads in chunks. The dashboard is the workspace the team lives in.

LEADS SWARM · DURABLE ENRICHMENT LEADS DASHBOARD · WORKSPACE Company Analyzer gpt-5-mini · Tavily · Firecrawl 100 leads / chunk Tag Evaluator gpt-4o-mini · ICP criteria auto-qualify on ≥3 Solicitation Matcher RRF fusion · vector + BM25 4-tier grade Profile Expander + Enhanced Match Apollo emails · Notion sync capability synth Lead Workspace manager · profile · contacts Notion two-way sync SLED Deck + Win-Prob per-opportunity pitch material per-field regeneration Export Engine PDF · HTML · Gamma feeds saved_lists HANDOFF saved_lists → outreach
The Leads Swarm is a durable workflow — 100 leads per chunk, 800-second step budget. Each lead gets a company profile, capability tags, and a hybrid-RRF match against the solicitation knowledge base. Everything lands in the Leads Dashboard, where analysts work each lead — profile, contacts, opportunities, SLED decks. Qualified cohorts become saved_lists — the source of truth for outreach.
100 leads / chunk 800s durable steps RRF vector + BM25 4-tier match grade Notion two-way sync
LAYERS 03 + 04•SWARM & DASHBOARD
LAYER 05
Layer 05 — Vixen v2 · Outreach Agent

Engage at scale.

Vixen v2 is a pi-mono fork. Five croner ticks a day drive multi-persona cadences; every action writes a belief that earns its way to a learning. One Slack channel, two senders, one canonical event log.

RUNTIME · WHEN & WHO ENGINE · BELIEFS → LEARNINGS CHANNELS · TOOLS Scheduler · croner 5 tick types Asia/Jerusalem Vixen v2 pi-mono fork claude-opus-4-7 instructions + personas MEMORY.md working brain Slack Socket Mode Personas Roy Laor · Ben Lang 30 / 10 / 10 · per persona / day 5 TICKS · COHORT A/B ENGINE · UP TO 3 COHORTS IN PARALLEL HEARTBEAT hourly 10-20 cadence + replies MORNING 09:00 daily writes daily-plan DAILY 21:00 daily re-eval beliefs WEEKLY Thu 23:00 promote learnings FRIDAY Fri 18:00 research / propose BELIEF → LEARNING LIFECYCLE action writes belief events accumulate tagged beliefId stat gate n≥20 · ≥5pp · p<0.1 learning vixen_learnings REPLY → CLASSIFY → LOG reply_received → STOP MEMORY.md · SECTIONED WORKING MEMORY beliefs · learnings · daily plan · weekly status Resend CLI · Email send + receive · per persona inbox Phantombuster · LinkedIn connect / DM / export · per persona FormsBot · CapSolver async contact forms · vision tvly · Gemini · Debounce · mongosh research, verify, query — CLIs ACTIVITY LOG canonical event stream · single writer · eventType · actionKind · outcome · variantId · beliefId · personaId
100 hot replies / month 5 ticks · Asia/Jerusalem 2 personas · 30 mail / 10 connect / 10 DM · day Beliefs → Learnings · A/B by cohort
LAYER 05•VIXEN V2•OUTREACH AGENT
LAYER 06
Layer 06 — Outreach Center

Measure. Report. Optimize.

One hub fuses LinkedIn, email, and lead-pipeline analytics so every stakeholder sees the same picture.

OUTREACH CENTER · UNIFIED COMMAND HUB Activity Log SOURCE OF TRUTH agent_activity_log agent_enrollments email_prospects Companies Reached timeseries · cross-channel Pipeline Funnel outreach + lead lifecycle Persona Analytics CTO · CEO · VP Eng · reply lift Upcoming Actions 7-day schedule forecast Companies by Stage stage × campaign · drillable OUTPUT Decisions · Campaign tuning · Cadence iteration
The Outreach Center fuses LinkedIn, email, and lead-pipeline analytics into one command center. How many companies we've touched, where they are in the funnel, which personas reply, what's scheduled in the next 7 days, and drill into any enrollment's full activity history. This closes the loop back into cadence and campaign tuning.
Cross-channel rollups 7-day forecast Persona reply lift Drill-down to enrollment
LAYER 06•OUTREACH CENTER
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